A+ A- A

You are here

Zone Watch Campaigns

Every year Zone Watch members and Zone Watch officers gather for an annual general meeting. Attending officers and civilians participate in a number of workshops and by the meeting's conclusion the program will have an outline for a number of crime prevention programs and safety campaigns for the next year. On this page you can see some of the previously executed campaigns. 

The campaigns below represent a sample of the Zone Watch community contributions and is not a complete list of Zone Watch activities and initiatives.

Aggressive Driving Awareness (2017) 

Aggressive Driving poses a significant safety risk to motorists, cyclists, and pedestrians in  Thunder Bay. Following the 2017 Zone Watch AGM, members decided to move forward with an awareness campaign that would highlight the true cost of aggressive driving behavior.  

The campaign included a poster contest that involved area elementary and secondary students in hopes the message could get to young and soon-to-be-young drivers. An aggressive driving safety blitz was conducted with Zone Watch volunteers and members of the Thunder Bay Police Service's traffic unit. During that safety blitz, motorist were provided with informative material about the cost and consequences of aggressive driving. 

Impaired Driving Awareness (2017) 

Impaired driving remains a serious concern in the community. This problem continues despite regular provincial, national and international awareness campaigns. Zone Watch members decided it would be a benefit to the community to promote a locally-produced and executed impaired driving awareness campaign. Billboards, bus tail advertisements, social media posts and informative material were all created for the Be A Sober Driver campaign.

The official launch of this campaign took place at Lakehead University's student pub, The Outpost. The campaign launch received mainstream media attention and generated conversation online. 

Community Clean Up/ CEPTD (2017)

CPTED is a crime prevention concept and acronym that stands for Crime Prevention Through Environmental Design. Participating Zone Watch members took part in a workshop that gave them a more advanced understanding of CPTED. Meanwhile, volunteers participated in a more basic CPTED imitative -- community cleanups. 

A partnership between Zone Watch and EcoSuperior led to five separate cleanups at neighbourhoods across the city. 


Prescription Drug Take Back (2017) 

Expired and unused prescription drugs pose a serious safety risk to the community. Left in the medicine cabinet, they can be used accidentally, abused by someone in the home, or can become the object of theft. Flushing medication down the toilet or throwing them away in the trash represents an environmental risk. 

Zone Watch teamed up with Shoppers Drug Mart to conduct a Drug Take back event. Citizens were able to bring in their unused and expired medication for safe disposal. 

Take A Second (2016) 

Visibility matters, especially when motor vehicles are concerned. The Take A Second campaign has a two-pronged approach targeting both motorists and pedestrians.

For motorists, the campaign stresses the importance of eliminating all visual obstructions before taking the wheel.

For pedestrians, the campaign focuses on ensuring people can be seen. This messaging is seen as especially important in a community like Thunder Bay, which has long lightless hours in the fall and winter.  

Distracted Driving Awareness (2016) 

In 2016 distracted driving became one of the leading causes of death on Ontario highways, outpacing deaths caused by impaired driving. These statistics alone paint a picture of a serious, dangerous and growing problem.

In 2016 Zone Watch members decided to tackle this growing safety issue with a campaign aimed at forcing would-be distracted drivers to think twice about their actions behind the wheel.

The campaign delivered its safety messaging through promotional radio advertisements, a poster campaign and video campaign. 

Lock It or Lose It (2016) 

Theft from a vehicle, also known as “Car Hopping” is a crime of opportunity. A person is more likely to become a target of a would-be car hopper if there are valuables in view from their vehicle window and their vehicle is unlocked.

Lock it or Lose it is a simple campaign that reminds citizens to reduce the chances they’ll be victimized by this kind of theft by simply locking their vehicle doors and making sure valuables are not in view.

A video PSA along with some informative posters became the backbone of this awareness campaign in 2016.

No Need for Speed (2015) 

Excessive speeding on local roadways poses a safety risk to other motorists, pedestrians and cyclists. Driving defensively and maintaining speeds that are at or below the posted maximum speed limit goes a long way in helping prevent potential tragedy.

The No Need for Speed campaign aims to educate motorists that the speed in which they travel at could have profound consequences. The campaign also delivers messaging that there’s never a good excuse for speeding.

Halloween Safety & Winter Coat Drive (annual)

Every year the Thunder Bay Police Service, in conjunction with the Zone Watch program, puts together a Halloween safety display and a winter coat drive.

The Halloween safety display is a kid-friendly zone assembled at the side of the Thunder Bay Police Service headquarters. Children attending received treats, while the parents accompanying them receive seasonal safety information.

Meanwhile, alongside the safety display, Zone Watch volunteers and officers collect donated coats from the pubic. These coats are given to people being released from 1200 Balmoral Street who may not be ideally equipped to handle the winter weather.

Coats remaining at the end of the season are then forwarded to the Shelter House.

Sun Mon Tue Wed Thu Fri Sat


English French German Italian Portuguese Russian Spanish

3 days 5 hours ago
RT : 18-year-old Thunder Bay man dies in weekend snowmobile collision. ^SP Media Release: https://t.co/qEaKFDnbqX
2 hours 50 min ago
Yes, that is how - in theory - money is returned to the local services that seize the illicit funds.

Online reporting

Using the Thunder Bay Police Service Police Online Citizen Reporting System you can report the following incidents:

  • Damage/Mischief to property under $5000.00
  • Damage (Not Wilful)
  • Harassing Phone Call
  • Lost and Found Property
  • Lost/Stolen License Plate
  • Lost/Stolen Securities (Identification)
  • Theft under $5000.00
  • Theft from Vehicle under $5000.00
  • Break In to Sheds and Detached Garages

Online Reporting starts here



Non - Emergencies

(807) 684-1200

Mailing Address

1200 Balmoral Street
Thunder Bay, Ontario
P7B 5Z5