In 2016 distracted driving became one of the leading causes of death on Ontario highways, outpacing deaths caused by impaired driving. These statistics alone paint a picture of a serious, dangerous and growing problem.
In 2016 Zone Watch members decided to tackle this growing safety issue with a campaign aimed at forcing would-be distracted drivers to think twice about their actions behind the wheel.
The campaign delivered its safety messaging through promotional radio advertisements, a poster campaign and video campaign.
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PSA Video
PSA Radio Commercials
Poster Campaign
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