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Nearly 80 per cent of residents get police news from social media: Survey

Incident Date: 
Thursday, September 14, 2017 - 14:00
Location: 
Thunder Bay
Date Published: 2017-09-14

THUNDER BAY, Ont. – Nearly a third of residents say they get their police news from the Thunder Bay Police Service’s Facebook page.

The Thunder Bay Police Service released its 2016 annual report this week during a Thunder Bay Police Service Board meeting. The report includes results from the Citizen Satisfaction Survey. Of the survey respondents, 30 per cent said they get most of the Thunder Bay Police Service news from the service’s own Facebook page. 

Chris Adams, Thunder Bay Police Service Director of Communications and Technology, said the impact the police service’s social media platforms have had, in terms of reach, have been significant.

“The reach of our Facebook page is dramatic,” Adams said. “We’ve posted stories that have reached over 100,000 as far as reach goes and that’s significant.”

Thirty-two per cent of survey participants said they get most of their police news from tbnewswatch.com, with nearly 11 per cent going to the Chronicle journal and almost seven per cent choosing Thunder Bay Television.

About six per cent of survey participants chose other.

Where do you get your news regarding the Thunder Bay Police Service?

News Outlet Audience (in %)
Tbnewswatch.com 32
Thunder Bay Police Facebook Page 30
Chronicle Journal 10.7
Thunder Bay Television 6.7
Other 6.2
CBC Thunder Bay 4.8
Magic 99/ Country 105 4.3
Thunder Bay Police Service Website 3.3
CKPR/ Rock 94 1.9

The survey also found nearly 20 per cent of respondents do not get police news from social media. Nearly 80 per cent said they received police news from social media some of or most of the time.

“We need strong journalists and we need good journalistic outlets to do their job,” Adams said, adding that the police service also must do its job, which includes sharing information with the public.

“Our social media channels are a great way for us to connect with the public.”

The online public survey was conducted by the Thunder Bay Police Service in the fall of 2016, and received responses and feedback from 1,880 citizens.

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