Visual PSA Material
Visibility matters, especially when motor vehicles are concerned. The Take A Second campaign has a two-pronged approach targeting both motorists and pedestrians.
For motorists, the campaign stresses the importance of eliminating all visual obstructions before taking the wheel.
For pedestrians, the campaign focuses on ensuring people can be seen. This messaging is seen as especially important in a community like Thunder Bay, which has long lightless hours in the fall and winter.
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Video Public Service Announcements